Crafting copy with purpose!
I work at the intersection of marketing strategy and brand storytelling, helping brands turn ideas into clear, effective communication.
Over the past 7+ years, I've worked with companies across the GCC and Lebanon to develop brand voices, shape content direction, and create marketing that connects with the right audiences.
I've worked across fintech and trading, management consulting, beauty, fashion, perfumes, travel, and mobile applications — adapting content styles and messaging to fit different industries, audiences, and business goals.
A selection of recent projects and brand projects.
A complete content package for a Doha-based management consultant firm, including the full website copy in English and Arabic, social media strategy, LinkedIn professional posts, company profile, brand tone guide, business card copy, email signature, and video scripts.
Full Arabic content operation for a global forex broker — full social media campaigns, carousels, daily market news, educational posts, video scripts, influencer programs, landing pages, company announcements, and 20+ SEO articles.